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MLT Newsletter

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July 2000

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Headlines

1

Delicious Chicken Curry
"GOTOKEN"
Plans to Use Petaluma


With its long history over 120 years, the Hakodate-Gotoken in Hokkaido is one of the most reputed French cuisine caterers in Japan. And Gotoken now plans to market a new product of canned curry soup using Petaluma chicken across Japan.

2

MLT's e-Shop
"California Club"
(URL: www.calif-club.com)
Opening Soon !


An opening of MLT's online shop, e-Shop, has been our agenda since sometime, we may been soon ready to launch the site under a new name
.
3
Yoshikei Ohmiya
Starts Serving
Petaluma Chicken(6/19/00)


Yoshikei-Ohmiya, one of the leading home food delivery service group, i.e. the Yoshikei Group, in Japan, has recently adopted our Petaluma Rocky Chicken to its regular menu list.

4


Mr. M. Takeuchi of Ishii Foods
Speaks Again
Organic Chicken Industry


A prominent activist in the organic food industry in Japan and a leader of the Ishii Group speaks about "Organic Chicken Industry of Today and Tomorrow.
5
"Organic" Related Links


Valuable URLs relative to "Organic" industry are available by clicking this page.


1 Delicious Chicken Curry "GOTOKEN" Plans to Use Petaluma

With its very long history over 120 years, wpe37.jpg (7542 バイト)the Hakodate-Gotoken in Hokkaido is one of the most reputed French cuisine caterers in Japan. After several years of our joint work with Gotoken to develop a new product by using the California grown "organic" chicken meat to entertain consumers in Japan, we are happy to report that the Gotoken now is ready to market a new prouct of canned curry soup using the Petaluma's organic chicken, Rosie. We will highlight this exciting upcoming news by our "Breaking News" when its official sales may start across Japan expectedly sometime mid-July, just a few weeks to go. 

wpe4E.jpg (4268 バイト) wpe50.jpg (4659 バイト) For more information on the Hakodate-Gotoken, please refer to its web site that is available in "Japanese language" only as of this writing.

http://www.hakodate.or.jp/gotoken/default.htm


2 MLT's e-Shop "California Club" Opening Soon !!!

One of our business agenda for the year 2000 is to open our online ship or web based catalogue shopping service to consumers. Although its date of opening is unfixed yet, we are now close to its launching whilst our service is limited to a delivery in Japan only and MLT(Japan) with a support from Kakiuchi is a vehicle to run the shop, California Club. Petaluma products are to be the initial shopping list items.

Apart from the e-Shop opening of our own, in the meantime, one of the Kakiuchi's customers named "Tori-Hiro" is now selling "Petaluma chickens" via its web site. This company runs a wholesale business specialized in meat in more than 30 years. Their high-quality meats of beef, chicken and others are supplied to a variety of hotels, reastaurants and pubs. The web site is available in Japanese langauge only, the following web image may be informative to readers.

wpe56.jpg (50184 バイト) While the web page is written in Japanese language, if you wish to take a look, please click below

http://shop.tori-hiro.co.jp

(Sample)
This page on the left
Rosie-organic chicken
in ziploc pack is shown

 


3 yoshikei.gif (2487 バイト)Yoshikei Ohmiya Starts Serving Petaluma Chicken

Yoshikei-Ohmiya, one of the leading home food delivery service group, i.e. the Yoshikei Group, in Japan, has recently adopted our Petaluma Rocky Chicken to its regular menu list by changing locally supplied chickens. Kakiuchi has started its supply of Rocky chicken to Yoshikei-Ohmiya from June 19, 2000. Yoshikei-Ohmiyas decision to use the Rocky the Natural-Chicken is based on our good result of tasty and high-quality healthy chicken meat to Yoshikei-Saitama that has been using the same chicken meat since June last year. We are also thankful to the strenuous and continuing sales efforts by Kakiuchi staff, our partner in Japan. For more information on the Rocky chicken, please refer to the below.


Rocky, the Natural Chicken grown in California, has old fashioned chicken flavor and fed a high quality, flavor-enhancing, corn and soybean meal vegetarian diet containing no animal fat or animal by-products.

A story behind the delicious healthy chickens

Rocky the Range Chicken was created when California super-star chefs searching for the equal of the flavorful free range chicken they had used while cooking and training in Europe.With these chefs, Allen Shainsky of Petaluma Poultry, has started his challenge of producing such a chicken in the United States. Allen, with his partner and practicing nutritionist, recreated an all natural feed using only the vegetable proteins of corn and soy and containing none of the animal by-products and fats so common today.

After approximately a year experimentation, with the chefs testing each lot of birds for taste and quality, Rocky was ready and pronounced superior in flavor to the French free range chicken. Two years later, in 1988, Rocky junior was created to provide a smaller sized version of antibiotic-free, flavorful chicken. Rocky Junior is several weeks younger   but enjoys the same feed and living environment except that he may roam only.

NO STRESS IN ENVIRONMENT ENSURES THE SUPERB QUALITY

The chickens are grown from one day of age without the use of any antibiotics, also excluding the use of sub-therapeutic levels of antibiotics for enhancing growth that are commonly used in conventional chickens. They are fed a nutritionally balanced diet of corn and soybean meal, without the use of animal fat, and animal by-products grown in uncrowded spacious houses with natural daylight, and the chickens should be able to roam freely throughout the growing house. In such a way chickens are grown and handled in a humane manner at all times.

 

CONVENTIONAL

PETALUMA ROCKY

FEED

ANIMAL FAT/BY PRODUCTS USED

VEGETABLE FEED ONLY

RANGE

COVERED AND NO SUNLIGHT

OPEN WITH SUNLIGHT

ANTIBIOTICS

STOP USING 7DAYS BEFORE DELIVERY

NO USE IN ENTIRE PROCESS

PROCESSING

AFTER INSPECITON BY VETERINARIAN

ASSURES SUPERB QUALITY OF NATURAL CHICKEN

FAT RATIO

100

74LEG


4 Mr. M. Takeuchi of Ishii Foods Speaks Again

The MLT's November 1999 issue has highlighted Mr. Takeuchi, who runs the Ishii-Group's chicken business in Tokushima, the island of Shikoku, of his leading activitities in the orgainc food industry in Japan. And Mr. Takeuchi has recently written a thesis focusing on the latest agenda surrounding the organic meat business industries.

(Note from Editor)
We are sorry that an English version is not available as of this writing whilst it may be posted when becomes available.

Please click Mr. Takeuchi's Thesis(in Japanese language)



5 Organic Related Links

linkimage.jpg (83690 バイト)

Please Click here



(From the Editor: July 2000)

After an absence of June issue, this month of July has a variety of topics. This is is an indication of MLT business of today which is, no doubt, but expanding.The exciting news of possible debut of canned chicken curry with Hakodate-Gotoken sometime soon gives us a rewarding feeling as we have spent several years to make this "project" have its concrete result. We believe that this new business with Gotoken may boost further of our Petaluma's Rosie chicken sales in Japan.

Other good news came from Yoshikei-Ohmiya who started to use Petaluma Rocky for its regular menu as healthy and tasty ingredient. Also Kakiuchi staff's cotinuing efforts of Petaluma sales are now having more positive signs of business expansion as consumers in Japan may well underrsand the quality meat from California. Whilst we are a firm believer of future of "Organic" business industry, Mr. Takeuchi of Ishii Foods echoes to this idea by his recent thesis on the organic chicken industry albeit it is available in Japanese only.

MLT continues its efforts to keep updates on relative business information about the industry and hopes to bring readers with more valuable and interesting information. We target all our time and effort to "organic" foods so as to keep our eyes on "healthiness, freshness, cleanness" of our quality life today. And we always appreciate your support and welcome your comments and suggestions, thank you.

(Past Issues)


2000 -May -Apr -Mar -Jan
1999 -Dec -Nov -Sep -Aug -Jul -Jun -May -Apr -Mar -Jan
1998 -Dec -Nov



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