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MLT Newsletter

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November 1999

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Headlines

1

 

A Prominent Activist in Organic Industry from Japan

 


Mr. Masahiro Takeuchi, a prominent activist and one of the leaders in the organic industry in Japan, will speak about his philosophy which appeared in the poultry business magazine.

2

Who is Certifying The Certifier


An article appeard in the U.S. magazine "Organic & Natural News" is raising questions on certifiers and standards to watch the certifying process.
3  

"Organic" Related Links

 

Valuable URLs relative to "Organic" industry are available by clicking this page.

1 A Prominent Activist in the Organic Industry from Japan - Mr. M. Takeuchi

(from "Poultry Egg & Meat Business Magazine" issed on January 25, 1998)

akane-sunrise.JPG (34627 バイト) English translation will be available soon.






"Akane-Kai"
(Source: Akane-kai Secretariat with Japanese translation by MLT)

Welcoming all Individual and Corporate Members to Join Akane-kai

akane-pamph.JPG (46908 バイト)akane-mark.JPG (12602 バイト)Akane-kai is a network of people who seek information on organic foods industry in Japan. Since its founding in August 1998, the members has gradually increased and now it has grown into an organization consisting of 88 individual members and 8 companies.

Last year, our activities have focused on more learning, collecting information as well as serious studies and academic research about the organic farming. We have held a number of seminars with lecturers from certified organic organizations, visiting poultry farms and organic vegetable farms, holding exchanges and meetings at natural foods restaurants, and through publishing newsletters.  

The name Akane-kai derives from the word for color madder red, which paints the sky just before the dawn, breaking the darkness before the sunrise. Dreaming of the day when farming will win a victory over engineering technology and the dawn of organic industry will arrive, we would like to devote ourselves further in making our activities worthwhile and fruitful. We would like to be the pioneer in this growing industry.

We are planning to expand the activities for corporate members this year. As a part of this plan, we will hold "The International Organic Stock Raising Workshop" in Tokushima for 2 days on February 7 and 8, 2000. We are planning to hold this workshop every year in hope of making it a gathering where producers, both domestic and overseas, manufacturers, and consumers can meet. We will also avail a pamphlet for sale containing organic information at the workshop.

We are hoping that Akane-kai will open 5 branches in Japan and, while trying to make our activities more enhanced and strengthened in those areas, we are also getting ready ourselves to be certified as a NPO(Non Profit Organization, Japanese Government has implemented the new law on NPO a year ago) status in near future.

We sincerely wish to ask you to join Akane-kai as members.

Masahiro Takeuchi, President



2
Who is Certifying The Certifier

An article from "Organic & Natural News"
(U.S. Magazine issued September 1999)

Shoppers want organic foods. Maybe they saw an article in TIME Magazine or heard about them21 on the Food Network. As retailers, you're advised to take that organic purchasing desire to the next step and promote "certified organic" products, which carry a guarantee that an independent third-party has verified that the producer of the products has adhered to a set of established production criteria. But who set up the criteria? And who's making sure that those third-party certifiers are doing their job? In other words, who is certifying the certlfier? Two definitions clarify the question. Certifers, as you would guess, certify. They "attest as meeting a standard."

But is the certifier accredited ("recognized as conform with a standard")? Accreditation programs, whether national or international, affirm that a certifier is following consistent business practices in line with its established rules. Accreditation will with luck, give those that are being certified additional assurance that there are teeth behind the certification. Unfortunately, the accreditation angle of this puzzle is the one that is still lagging (particularly in the United States, with no national organic standards). Its impact can be felt in areas including international trade and mutual recognition.

Understanding Certification

Certification, on the surface, is a fairly simple process. Joe the grower decides he's been growing organically, but wants to have the benefit of certification. He checks out the different organizations and decides he likes the standards of Farm Verified Organic (FVO) the best. Joe submits an application and processing fee and waits. The folks at FVO check out the form, see that Joe's processes are fairly well in line with their own, and decide to proceed. An independent inspector is then hired to check out Joe's farm. The inspector checks for materials used, that complete records are kept, analyzes the chance of contamination from other farms, and assesses other issues to ensure Joe is in line with all the standards of FVO. The inspector reports back to FVO with his findings and a recommendation. After review of this information, FVO finds that Joe is following the standards and awards certification. ...............(to continue)

MAR_116.GIF (279 バイト) Please click here for continued story

 


3 "Organic" Related Links


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Valuable URLs are available by

Please click here.

 

(From Editor: November 1999)

In the western part of Japan, off the mainland Honshu, there is Shikoku island where Mr. Takeuchi's homeland locates. The city called Ishii, in the Nanisi County of Tokushima Prefecture, is the center of "organic" poultry business in Japan. MLT's association with Mr. Takeuchi goes back more than several years ago when he visited California to see American organic farming sites including Petaluma Poultry farms with our assistance. This month, we have focused on the Ishii Group activities in Japan lead by Mr. Takeuchi.

We have also extracted an article from the U.S. magazine relative to "certification" issues on organic standards today. They are being debated among the industry people as well as governments. This is a recent hot issue relating to the American Organic Standards (AOS) project since if AOS and IS065 may be in place, it would become a breakthrough in this long outstanding issue particularly between U.S. and EU.

MLT continues its efforts to keep updates on relative business information about the industry and hopes to bring readers with more valuable and interesting information. We target all our time and effort to "organic" foods so as to keep our eyes on "healthiness, freshness, cleanness" of our quality life today. And we always appreciate your support and welcome your comments and suggestions, thank you.

(Past months) -Sep 1999 Aug Jul Jun May Apr

 


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